woman looking out window

I am not retiring

June 12, 20254 min read

"Aging is not lost youth, but a new stage of opportunity and strength"

“Are you retiring?”


That’s the question I’ve been asked more than once in recent weeks.

I get it.

I’m almost 54.

I’ve had a long, meaningful, and impactful career.

I’ve stepped out of a senior leadership role.

For many, that might look like winding down, but that couldn’t be further from the truth.

Because I’m not retiring, I’m RISING. And I’ve never been more certain.

I’m just getting started.

Four Years Ago, I Wrote This on my Instagram account…

This is the decade.
This is the decade I choose to become ALL of who I can BE.
This is the decade I choose health and wellness over a number on the scales.
This is the decade I choose experiences over ‘things’.
This is the decade I release playing small and I choose to shine bright.
This is the decade I shape my legacy and leave my unique imprint.
This is the decade I choose adventure and freedom.
This is the decade Rob and I travel the world.
This is the decade I move beyond the ordinary to see what is possible.
This is the decade I choose extraordinary for me, for you, for us ALL.
Think I won’t do it? Watch me!

That was my 50th birthday post. And it turns out, I meant every word.

Because now, at almost 54, I’m doing exactly what I said I would:

  • Choosing adventure over safety

  • Reinventing instead of retiring

  • Following purpose instead of expectations

And the truth? I’ve never felt more alive.

I’m so proud of the career I’ve built. I’ve worked hard, led with heart, and created real impact. I’ve had the privilege of mentoring and developing brilliant humans. I’ve grown in ways I never imagined when I first walked into the world of work decades ago.

But this next chapter? It’s not about winding down. It’s about waking up. There’s a fire in my belly and a mission in my heart that feels bigger than anything I’ve ever known:


“To activate 100,000 women to break free from the identities they have outgrown and to lead themselves in the direction of their wildest dreams.”


I want to be the woman that proves that reinvention isn’t a risk; it’s a revolution.

In the next few years, Rob and I plan to sell everything and become nomadic.

We’ll travel the world. Live simply. Work with purpose. Experience life deeply.

Right now, I’m learning new skills and walking new terrain every single day.

I’m building the soulful business I have dreamed of.

I’m becoming a podcast host, a global coach, a course creator, a brand visionary, a business owner.

All for the very first time.

This is a reinvention.
And it’s happening now, at 54.

There is no deadline on your dreams and it is never too late to begin again. I am living proof of that.

But, let’s talk about the limitations we place on ourselves.

As a coach, I’ve heard all these thoughts before.

“I’ve been in the same job too long.”
“I don’t know anything else.”
“I’m too old to start from scratch.”

Here’s what I know now:


Those limitations? They’re not truths. They’re just stories we’ve rehearsed so often, we’ve mistaken them for fact. And, stories can be rewritten.
When you let go of those old beliefs, you create the space to ask:

What else might be possible for me?

And for the women who’ve held everyone else...

This part is for you.

To the woman who’s given so much to your children, your partner, your employer, your community.
To the woman who’s kept things running, held it all together, and now wonders, quietly, if it’s your turn…

It is.

You are allowed to want more.
You are allowed to want different.
You are allowed to want you.

There is no expiry date on your magic. Your dreams didn’t disappear.
They’ve just been waiting for you to remember.

This blog isn’t my farewell to the Corporate world of work.

It’s a hello to purpose. To creativity. To freedom. To becoming more fully me.

So when people ask if I’m retiring, I smile and I say:

“I’m not retiring. I’m just getting started.”

If this is resonating with you, if something in your gut is whispering “me too”, then maybe, just maybe, you are just getting started too.

This isn’t the end. It’s the beginning.
And you, my darling woman, are right on time.

Intuitive Coach and Transformation Alchemist

Joanna Petrie-Rout

Intuitive Coach and Transformation Alchemist

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